Hi, I am Katina.

I am a designer and a social media specialist.

― My background

I’ve gone through a number of phases in my career, and each of them has formed my current work ethos and philosophy. I have excelled in many project management roles in diverse industries and believe that my number one asset is my ability to adapt to any in front of me.

I was born and raised in South Africa and moved to the U.S. in 2012. I am a devoted mother to a ray of sunshine four-year-old and a loving wife to my musician husband. I love collaboration and being a part of a team. I am always looking for things to help me move forward in life.

I'm dedicated to helping support creative teams with clear communication and a positive attitude. Having a growth mindset is my secret strength; constantly learning and willing to broaden my skillset with a proactive approach to problem-solving.

― Skills

Leadership

Communication

Critical thinking

Time management

Budget management

Reliable

Growth Mindset

Collaborative

― Work experience
Project Manager

Orange & Bergamot / June 2019 - August 2022

I was lucky to learn the ropes at O&B. Working with women-owned companies is not only inspiring but I have the privilege to learn so much. O&B is a sister company to Citrus Studios for smaller budget clients. Here too I oversee all aspects of the projects and sometimes step in as a designer, developer, and many other hats. I oversee and handle all the social media marketing (paid and organic) for numerous clients' accounts.

― Education
University of Johannesburg
(South Africa)

BA- Graphic Design (Partial) / 2008-2010

Project Manager

Jazwares / October 2022 - November 2023

Responsible for managing calendars, leading milestone team meetings, and ensuring all cross-functional teams are aware of project status. I work closely with cross-functional (Creative, Product Development Brand, etc.) teams on specific brands and manage the product development schedule from concept through production.

Social Media Buyer

Ascendia Media / October 2014 - August 2018

Implement effective media buying strategies, negotiate ad space and time slots with a wide range of media outlets, and help identify target audiences. I also monitored costs, ads creatives, and work within a budget.

Project Manager

Citrus Studios  / June 2019 - August 2022

Oversee all phases of projects. Set deadlines, assign responsibilities, monitor, and summarize the progress of the project. Prepare reports for upper management regarding the status of the project. Content creation for of some of our client's social media accounts.

Quality, not quantity

We have made quality our habit. It’s not something that we just strive for – we live by this principle every day.

“Passion is energy. Feel the power that comes from focusing on what excites you.”

- Oprah Winfrey

― Ava Welling

"We've worked on many projects together at Citrus and O&B, and she's a true asset to any team. She's a team player but thinks on her feet and never settles for a no. Her ambition and passion for what she does are uncanny. She is not afraid to step in and help wherever help is needed. I thoroughly recommend her for any leadership or project management roles."

"Katina was my manager at Ascendia and taught me everything I know about Media Marketing. She never treated me differently from other team members – instead, she whole-heartedly embraced my ideas and input. She helped me to think about the bigger picture and implement strategy into my everyday work, but also showed me how to bring people together and unite them for a single goal."

― Christine Zacherl

What they say:

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